Health and Wellness are Changing the Beer Industry, and We’re Riding the Wave

Women stretching behind a can of Island Active Beer.

The global health and wellness market is soaring. Consumers want to live healthier, sleep better, and improve their mental and physical fitness. According to McKinsey, this market sector is valued at over $1.5 trillion and is growing between 5 and 10 percent annually. 

The focus on health and wellness has led to the rise in a number of products, from nutrition-tracking apps to dietary supplements. Interestingly enough, Americans' focus on healthy living has also impacted the beer industry. 

People are increasingly going for low-calorie options when drinking. Bonus points if there are easy to read, all natural ingredients. Luckily, that’s exactly what we do at Island Brands. 

Our beers are made with better-for-you ingredients, so you know exactly what you’re drinking when you pick up an Island Brands six pack. Island Active, one of our flagship products, has only 4 ingredients and 88 calories per can. 

With our high-quality ingredients and all natural focus, we want to be the go-to beer for anyone interested in living a healthier lifestyle. 

The Rise Of Better For You Beer

The demand for healthier alcoholic drinks has been steadily increasing over the last several years. This trend has been notably marked by the rise in alcoholic seltzers and hard kombucha. But, there aren’t the only drinks appealing to the health-conscious market. 

Beer continues to be America’s alcoholic beverage of choice. People want their favorite drinks, but with lower calorie, lower carb options. 

Data from Nielson shows a 9.1 percent increase in low-calorie beers over the last year. Maybe that’s why Island Brands is growing faster than ever. 

The Island Brands Way

In just five years, we’ve grown our brand into a family of four better-for-you beers that are available across the Southeast. We want to cater to a range of healthier lifestyles, whether that means being your post-marathon beer or simply just a lighter choice to enjoy with dinner. 

It’s no coincidence that people want healthier options on the table right now. In the midst of a cultural shift towards health and wellness, the entire world was impacted by the COVID-19 pandemic. This has pushed many industries, including ours, into creating better-for-you options. 

At Island Brands, we have a strong focus on giving back to the community, and we want to deliver the best possible ingredients in our beers. Try an Island Active, or one of our other three brews, next time you want to enjoy a refreshing drink that won’t get in the way of your healthy lifestyle.